In the past, marketing agency would use traditional marketing methods to help clients reach their goals. And, unless a client had all the resources to spare for TV commercials, and print and billboard ads, tapping its target market required more on the financial side. ROIs (Return on Investments) were even difficult to track and monitor. The only bases would come from surveys and records of sales. Fast forward to the present, and thanks to the internet, the state of marketing affairs has changed. Today, internet marketing is providing numerous businesses with many different strategies to reach their target audience. And one such strategic approach is email marketing.
Email marketing, as the name suggests, is the use of email in marketing. Through the internet, primarily email, customers get the latest company updates on promotions, loyalty programs, ads, and many others. Direct marketing, on the other hand, relies on the use flyers and brochures sent via snail mail. Email marketing proves to be more cost-efficient as it takes advantage of the speed and ready availability of the internet. There are other major benefits that email marketing has as an aspect of internet marketing. These include:
- Wider reach. Since the internet allows a company to reach people from across the globe, many businesses are able to widen their target market in terms of geographical scope. But the great thing about email marketing is that it personalizes the message to the market. So even if there’s mass sending of promotional emails, each recipient (wherever he or she maybe) receives a message that addresses him or her on a more personal basis.
- More interaction. The internet allows people to interact more freely and easily. Since the internet is available 24/7, you can expect feedback or responses from people immediately. The fact that a person with internet access can just hit reply and compose a message, or click a link to visit and view a website means there’s improved and quick interaction.
- Progress monitoring. As mentioned, internet marketing allows businesses to keep track of their performance more speedily than in the past. Before the advent of the internet, a Los Angeles marketing agency would gauge the performance and effectiveness of its campaigns for clients through surveys and, of course, sales. Today, however, internet marketers can track their progress through response rates not only through sales but through actual statistics, performance in the social media realm, and many more.
- Value for money. Traditional marketing can be pretty expensive, especially if you want instant recall or branding. TV commercials, radio plugs, and full size newspaper or magazine print ads cost a lot. So even if you want to be aggressive with marketing, budget will oftentimes hinder you from doing so. This is not the case with email marketing. You don’t need a lot of money to do email marketing. In fact, all you need is an internet connection, an effective database, and a pool of people to do the job for you if you can’t do it yourself. Then again, you can always outsource the job to any leading or experienced and knowledgeable marketing agency.
Roger Pahuriray is an SEO Specialist who’s had extensive experience in the Outreach Program. This time he brings his extensive SEO expertise to Pin Agency, a Los Angeles Marketing Agency, where he tackles SEO, web design, and internet marketing articles. The articles he posts will surely be informative and comprehensive especially for individuals who are looking to increase their understanding of the internet and its function in the present market. As an SEO Specialist for PinAgency.com, he works full-time catering to an impressive pool of clients like CasaNuevoVida.Com, SweetSweat.com among many others.