Is Thin Content OKAY if It Answers Reader’s Questions?

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You might have always understood ‘Thin Content’ the wrong way.

Does less word-count or lack of few original and unique sentences make the content thin? Or does a number of clones distributed across pages of a website make the original content thin?

There are actually a number of ways Google’s Panda frowns upon a copy telling that it’s thin, and we content creators sweat it fixing the thin content issues. But do we fix it correctly to ensure our website is ready to pass the next Panda Update?

Let’s take a quick look at Google’s recent updates on ‘Thin Content & Its Resolution’.

Google’s Recent Updates on ‘Thin Content & Its Resolution’

As per Google’s Matt Cutts “When Google detects low-quality pages or shallow pages on your website, it shows a message saying Thin Content with little or no added value on the Manual Actions page.”

Common pages having thin content with little or no added value are:

  • Pages with Automatically generated content
  • Low-quality and Thin Affiliate pages
  • Pages with Scraped content and Low-quality Guest Posts coming from other sources
  • Doorway pages

What should you do when you’re affected by such manual spam action?

Simple. As per Google’s recommendations you need to perform the following two steps.

Step-1: Just check for all your pages if they contain any of the above 4 types of content, and remove or correct those content. This would help your content add significant value for your users, and in turn improve your website.

Step-2: Request Reconsideration of your website by submitting a Reconsideration Request, and wait till Google revokes the manual action.

Sounds like a quick and easy    fix, right? Alas! Had Google been as generous as it shows in its words, all thin-content-manual-action-affected websites would relish just by removing the thin content and regaining their lost ranks. (We have come across lots of website owners who, even after removing all thin content issues, did not get their rank back).

However, one thing is clear from these recent updates – “Quality is one thing, but your content has to include a good amount of value/usefulness for your users/readers”. In other words, a given piece of content, if it perfectly answers a user’s query and ends the search, ultimately turns out to be GREAT.

Conclusions:

  • Thin Content is just one of a hundred of factors affecting websites’ rankings. Like all other issues it too violates Google’s guidelines, and needs to be removed.
  • It’s Value/Usefulness, which is more important than Quality of the content.
  • A copy is good if it completely resolves the user’s query and ends the search intent.
  • You, as a content creator, should think much beyond just thin or fat content, and purposefully create content only for your users.

Time for Your Contribution:

Have you ever been affected by Google’s Panda for any of the thin content issues? What did you do to overcome that? The comment section is yours. We will appreciate all comprehensive comments.

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