Have you ever heard the term social media optimization? Yes? No? If you have, do you know what it means? It basically refers to the use of social media outlets to optimize and generate publicity of one’s brand, blog, ideas etc.
Now before you tell us that you’ve never heard of such a thing, stop and log on to Facebook, if only for a minute. Look to the right hand side of your timeline (come on, everyone has one now). See those little pictures, labels and brands with the one line descriptions underneath? That’s exactly what we’re talking about. Those businesses and brands have utilized a well-known platform to promote their own businesses.
What’s The Use?
With the advent of technology, and the increase in people who use social networks, it became obvious to a lot of people in those high rise buildings that the world was definitely changing. Yes, people would still watch television and listen to the radio, but now, more than ever, people are more likely to believe and quote what they see online. And with the increasing concerns of the older generation, now it’s not just this generation that’s using Facebook and Twitter- it’s practically everyone around us; aunts, uncles, parents, everyone. So the CEOs realized right there how they were going to keep up with the changing world; they were going to promote their brands where the world was most likely to see them; right next to their timelines.
Why You Should Care?
The high power brands aren’t the only ones with something to say, or something worth being shared. You do as well! Therefore social media optimization is useful for you too.
Social media optimization has become increasingly important for search engine optimization too. More and more search engines are utilizing the recommendations of users on social networks to decide the ranking of businesses or sites for their result lists. Think about it this way; each like for a page on Facebook counts as a vote in its favour. The better the quality of that webpage, the more likes it gets. There’s another reason why social networks are becoming increasingly important to search engines; you can’t really tip the scale or corrupt this kind of vote.
Democracy At Its Best, No?
Now considered as an integral part of online reputation management for major businesses across the world, social media optimization has become important for another reason; a lot of small, up-and-coming businesses now use it as their primary online outlet. After all, sites like Facebook are free so why bother with buying and maintaining a domain? It’s also a little different from search engine marketing in the sense that it focuses more on driving traffic from sources other than search engines.
And we hate to be spoilsports, but these businesses may have it right; with the fluctuating economic conditions and the growing insecurity, it makes sense more now than ever before for businesses to hedge their bets and decrease their costs by promoting themselves through online social media platforms. And that goes for everyone- not just small scale retailers.
The Social Networks have a lot to offer. Our advice? Don’t look this particular gift horse in the mouth; use it!
Scott Heron is a freelance SEO consultant and has been employing SEO implementation techniques for his clients for over 5 years. Scott offers valuable advices regarding SEO, WordPress website design and online marketing. If you want to know more about how social media can help you in website optimization, you can email Scott Heron.