The iPhone 5 has been a tremendous success. It sold over 5 million units before it was even launched. Apple looks like it has sold 45 million handsets in the fourth quarter of 2012, by all account it is a success story. This is until you take a look at the reviews.
The iPhone has been criticised by the public and the experts. The biggest criticism has been the lack of innovation and creativity Apple has shown. It seems they feel that they have a formula that is unbeatable. There have also been comments about poor build quality and cracking phones. Apple says these have been rectified and new quality assurance procedures are in place, but it shouldn’t happen. The Apple iPhone brand is where it is because of it’s supporters loyal and cult-like devotion. They spend hundreds of pound on their phones at a drop of a hat without even giving the competition serious consideration.
The LG (Google) Nexus 4, like many others out there right now, is in my opinion a much better phone than the iPhone 5. It is not just my opinion either. The Samsung Note II, Samsung Galaxy S III and the HTC Droid DNA are consistently scoring way above the iPhone in reviews and analysis. It seems the iPhone has dropped to tier two.
The Nexus 4 has quad core rather than dual core, twice the RAM, supports NFC, uses standard connectors, has 50% more battery capacity, has 8.5 X the theoretical download speed, has 50% longer talk time, has a 4.7 inch screen (.7in bigger than the iPhone, has a 40% higher resolution screen and has a 20% faster processor.
Obviously the iPhone has advantages, but most are based around it having a smaller screen. It is lighter, thinner and smaller. It also has much more storage and is 4G.
The numbers and reviews online make it clear the Google Nexus 4 from LG is a better phone. For me it is as big a margin as 9.5/10 vs 8.5 out of 10. How long will the iPhone devotees stay devoted?
I eagerly await the next iPhone release. I am very interested to see what comes with the next phone. Will they innovate or stick to their tried and tested formula that seems to be falling behind their competition. It is only a matter of time until the purchases reflect the quality of the phone and brand loyalty only remains when people perceive they are getting an equal or better service. We consumers are a fickle and fluid people. We will certainly look at the Nokia when we have heard how good it is. It seems Nokia are on the comeback trail and have overcome the first hurdle.
What does everyone else think about this debate? Is Apple right to not change what has served them so well to date? Do the public want the same old? Or do their customers deserve better and a phone that at least matches the best in the industry? Not innovating got RIM into trouble . . .
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