Have you ever studied any Google SERP carefully or simply leave it away every time after verifying whether the website you’re working on is present on the list or not? Believe it or not, the most fundamental thing about ‘SEO- learning’ is actually there on an SERP. If you want to become a handy SEO specialist, you can learn it quite easily just by putting a closer look at the SERP, and maybe applying a bit of common sense.
So, here are 5 important and useful SEO tips every Google SERP teaches you.
1. Study the Keyword-presence in the Title Tag
As always, titles are very important for websites’ rankings. Just type in a target keyword, and see how you are ranked and how your competitors are. Take a look at the title of your website and compare with the titles of your competitors.
We typed in “best touch screen mobiles”, and Google showed us the following search results.
Notice that the first organic search result does not have our keyword in the title, but it’s still gets the top spot. This means Google’s ranking algorithm may work in a different way to rank websites even if they don’t match the exact search query. Therefore, you need to study how the keywords present in the titles function.
2. Look at the Presence of Keywords in the URLs
Take a look at the URLs in green text just below the titles.
The first URL of all the 10 organic search results is:
The one that’s shown on the SERP is the truncated version of the original page URL. Although the URL lacks the keyword “touch screen” it still contains our search query semantically thrice, i.e. phone, mobile phones and best mobile phones, while every other URL on the above SERP following the 1st one contains the keyword or its derivatives only once.
You should not take that it’s the only way Google picks URLs and ranks sites, but using keywords and/or its valid derivatives in the URL does have certain importance.
3. Examine How Keywords are Distributed in Titles, Descriptions and Content
We searched for the long-tail keyword: “best touch screen mobiles”, but none of the titles except the 2nd one in the organic results contains all the terms in the exact order as they are in search query.
The 2nd title, despite it contains the exact keyword, is ranked below the 1st , because there are a lot of factors Google takes into account while deciding the ranks of websites.
Talking about the distribution of keywords in the descriptions, all of the terms of a given keyword might not be present in the exact order, but they are present in the form of their derivatives and synonyms.
The terms ‘best’, ‘touch’, ‘screen’ and ‘mobiles’ are all present in the 5 search results displayed above, but not in the exact order. They are naturally distributed in the descriptions. ‘Phones’ and ‘Smartphones’ are the two terms that are virtually added to the search query even though we did not search for these terms. This happens due to Google’s Semantic Search, which aims at providing the best search results to the users.
4. Check if Sites are Using Structured Data
Google always prefers ranking sites higher if they use structured data, i.e. sites that integrate schema markups can more likely be ranked higher in the search results.
Well, that’s a clear indication that you should try integrating schema markups no matter what your competitors do.
Do check out the full list of Schema types available for web use and implement Schema if you’ve got a name there. If that requires you to use rich snippets on your pages, use them on all the pages except for the Homepage because Google doesn’t recommend using rich snippets on your homepage.
5. Look and Understand How to Use Perfect Descriptions
Use powerful, appealing and complete descriptions because that’s how you increase your clickthroughs, and clickthroughs are very much critical for search engine ranks. Use fully readable and understandable sentences instead of just a couple of keyword-stuffed fragments, because you have to target human visitors, not just web crawlers.