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No matter where you happen to be, and no matter what products/services you sell/offer, if you want a big quick success for your business, target your local market more. And, getting found on Google’s Local Search Results provides you with more edges since you can actually boost the conversion rate considerably more through local search ranking than through global search ranking.
So, “a better Local Search Engine Rank means more Leads”. This is a time-tested practice, and this is the Fact.
Experts from the world’s top digital marketing agencies are saying – “Unlike 2014 that remained the year of Google places and Citations as the local search engine ranking factors, 2015 is going to be emphasizing Links and On-site signals most.”
This shift is apparent from Google’s latest Local Search Algorithm update released on 24 July 2014 that suggests sites should try to earn great links naturally and boost their Local Search ranks legitimately. Making it simple to understand, we suggest – try to be the best in your niche providing useful answers and/or solutions to the users’ queries as quickly and accurately as you can.
With this in mind, let’s try to know a few important ‘Do’s and Don’ts’ about your Local SEO campaign in 2015.
- Add City & State in Title tag.
You must know that your title tag plays the most important role in your SEO, so include your city and state in your title tag for an improved local search engine rank.
- Add City & State in H1 heading.
The second most important element in deciding your local SEO is page heading. For an improved local relevancy add your city and state in the page heading.
- Add City & State in your URL.
Next, if you can edit your URL structure, include your city and state in the URL for a much stronger local search relevancy.
- Add City & State in Alt text.
Google doesn’t see or understand what the images are all about, so the ‘Alt text’ on each image is what describes the image. Adding your city and state name in the Alt text adds a great deal of relevancy to your local SEO.
- Add City & State in Content.
Last but not least, add your city and state in your content while optimizing your site for local search.
Now, let’s talk about some of the mistakes site owners often commit which is why they struggle in getting sufficient leads and conversions.
- Very short Home Page content.
Your home page should best describe what you are all about. So, there should at least be a few good sentences on the home page so that your potential customers could clearly know about you, your products and/or services. A couple of paragraphs of something around 350 or 400 words should be ideal as your home page content.
- Too small content on inner pages.
Same applies to all the inner pages too, i.e. each of them should be sufficiently sized so that visitors can actually get a thorough knowledge about what you are offering. Not only the blog page, but every single page should be created in a way such that it has something relevant for the users.
- Odd Title tags.
Never get your title tag keyword-stuffed. Every title tag is 500-pixel wide, so if you are adding more text, the excess gets truncated on the search results. Take the title tag as the summary of the page, so that should consist of your primary keyword phase followed by your business and area name.
- Keyword Spamming.
Keyword spamming or stuffing is the worst tactic today for your ranking. So, populate your pages with attractive and useful information rather than just keywords. In general, you can include one keyword in every 100 words of the content. Anything more, get ready to be penalized.
Try to be the best in business, and everything else will fall into place. Your first target is to please your audiences, SEO is second. Put efforts toward relevancy, your Local Search Engine Rank will surely boost.