Google’s PageRank (PR) concept for websites is considered as an old concept now. Even though it’s not completely outdated, it has hardly anything to do with websites’ popularity today. It was first launched by Google with the aim to determine the quality and standard of different webpages. Due to its name many web professionals often get confused if the PR score decides the SERP (search engine result page) rank of websites. But NO, it does not determine the search engine rank of a webpage; rather it tells the number of high-quality incoming links to that particular webpage. So, Page Rank is how many links are pointing to a webpage and how important they are.
In a WordCamp San Francisco 2009 conference, Matt Cutts from Google explained how the PR of a particular webpage is determined. He clarified, suppose there are two webpages www.abc.com/blog and www.xyz.com/blog. The first one has 20 incoming links, and the second page has got 10 incoming links. If you go by the number of links only, you would straightaway say the first one should have a higher PR. However, if all of the 20 links to the first page are from pretty ordinary sources and the 10 links pointing to the second page are generated from highly popular websites, what would you say about the PR? The PR of the latter is higher then. So, this is the basic concept of PR.
Google has 10 PR values (PR1 to PR10). With the increasing number of monthly visitors the PR value increases. For a PR boost, you need to keep building genuine links to your webpage. You will rarely see websites reach PR10 (almost none). High authoritative sites like Mashable, CNN or BBC can achieve the best PR (PR 8 or 9 at most).
Significance of PR.
The PR concept was really significant during its early days, but is it still significant now? Probably No. Due to the incorporation of hundreds of different search engine ranking factors over the past few years and constant updates in those factors, webmasters had to focus more on how to earn good ranks for their websites than gaining in the PR value, and this is specifically why Google’s PR concept started losing its importance over time. And today, it’s recommended not to spend your useful time worrying too much about the PR value of your webpages. Better utilize all of your time building long-term SEO strategies like developing high-value web content, earning legitimate links from high authoritative websites, promoting your website on different social media networks and so on.
While ranking websites on the search page Google takes hundreds or maybe thousands of different factors into consideration. Try to get up-to-date with the trendiest stuff in the SEO industry and consolidate your optimization strategies with constant reviewing. This way you can literally boost your website rank in a natural way, which is kind of permanent benefit to your website. And your PageRank score can thereby improve automatically over time too.